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Google Ads / custom plan

Acquisition connected to what happens after the click.

We scope Google Ads planning, measurement, landing experience, and lead follow-through as one custom growth system.

Approval-led system

Plan first. Connect only what is approved.

  1. 01Input

    Business goals, geography, budget, and offer are reviewed

  2. 02Action

    An account and measurement plan is prepared for approval

  3. 03Action

    Approved ads can connect to a qualified lead path

  4. 04Result

    Results are reviewed against agreed business signals

Approved scope

The media layer and the response layer, clearly separated.

  1. 01Offer and geographic planning
  2. 02Keyword and search-intent research
  3. 03Landing-page message alignment
  4. 04Conversion measurement design
  5. 05Lead qualification and routing
  6. 06Reporting against agreed signals

Commercial boundary

Custom plan

Management scope and OnixDesk fees are quoted after discovery. Media spend and third-party charges remain separate.

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